WORK
WORK
Bait x Adidas Footwear
Building on Bait’s successful collaborations with Astro Boy and Naruto, we sought new avenues to bridge the gap between anime and streetwear. By identifying an under-served niche audience and leveraging Bait’s partnerships, we produced a multi-licensed footwear program with Adidas for One Punch Man, Cowboy Bebop, Initial D and Attack on Titan. Apparel, accessories, and skateboard decks were also created for this partnership.
Role: Licensing Manager
Teddy Fresh x
Looney Tunes
In partnership with Warner Brothers, social media star Hila Klein and Teddy Fresh hosted their 1st ever pop-up shop to debut their Looney Tunes collaboration. The event garnered close to 1,000 attendees with lines wrapping around the block for the 1-day event and product sold out within hours. Throughout the event, studio relics, statues, and original drawings of the animated cartoon were on display. GWPs included on-site manicures, custom air-brushing, and meals provided by Monty’s. Noteworthy guests include Chase Hudson, Chantal Jeffries, and Bella Poach.
Role: Brand & Collaborations Manager, Head Event Producer
Press Feature: WWD
Elton john x teddy fresh
Through this collaboration, Teddy Fresh paid tribute to the highly acclaimed musical artist, Elton John. This collection is inspired by the way John has revolutionized music and broken boundaries. We sought to put our own twist to his glam-rock style by commemorating some of his most iconic looks.
Role: Brand & Collaborations Manager, Stylist, Production Assistant
Nike x Stranger Things x Bait
As a key retail partner for Nike’s apparel and footwear collaboration with Netflix’s ‘Stranger Things’, Bait hosted 2 activations for the ‘Hawkins High’ and ‘Upside Down’ collection.
We transformed Bait’s Melrose location into a havoc stricken 1980’s Nike store. The store emulated how it would be depicted in the “upside down”.
To kick-off the pop-up, we held a private release party with a full bar, catering, DJ and GWPs.
Role: Licensing Manager
BAPE x BAIT x Funko
The Baby Milo Funko collection was the 1st time ever Bape and Bait collaborated. This highly anticipated project brought together 2 powerhouses to produce a product that had a global reach amongst consumers of every age. The collaboration sold out in minutes and is still highly sought after by collectors.
Role: Licensing Coordinator
Bait x Reebok x Disney
Bait came together with Reebok to re-imagine the classic Pixar film for the release of Toy Story 4. Each shoe is a spin on the animated characters, Buzz and Woody. Apparel and house slippers were also produced for this collaboration.
PRESS FEATURES: HYPEBEAST
Role: Licensing Coordinator
